Best bet to gather info on that market would be to check out Real Estate Investor Magazine. They put out a book once a year that’s very similar to the “Book of Lists” by the Business Journal. I can’t remember what it’s called but it breaks down a metropolitan area by neighborhoods, properties by square footage, average number of bedrooms, rents, cost of living, etc.
San antonio… is a LARGE town in comparison to Houston, Dallas, Austin. SA is not divers, much smaller in size, and a really large population of illegals/undocumented people that drive the cost so low…it beings to make one ponder 
… A very old city with old money i.e. they don’t like outsiders and they don’t like change. all in all a very cut throat city…not to mention its on a shitty end of a the Edwards Aquifer where THE WHOLE CITY gets its water from…Hard water for days, so bad that on the southern half of the city some of the tap water comes out white due high ppm count of calcium and lime… but drive 30min north to Canyon Lake area and you’ve literally stepped into a totally different demographic where the sky is the limit!!! same aquifer different better market and better water quality!!! hope that helps
I haven’t done research on other cities, but I’ve definitely been playerhated for operating in North Jersey lol
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I have been doing a couple of “Market Analysis” recently. This is the type of data I’m collecting and sorting, through:
I was actually doing some of this exact market analizys on some zips . High income and an average mid home price is what you looking for . Sparta looks good, average household income 10k a month while they’re housing might be 2k a months . That’s leaves them with lots of disposable income
What sources are you useing for your "Marketing Analysis "
Random question:
The “Rent” number? (647) Is that an average, because it seems low for where you are.
Sorry if that’s what I focused on, but… seems so low to me.
Most of it comes from http://factfinder.census.gov/
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This is a great topic. I operate on my own in a highly under served market. I am in a CA beachtown. The county to south of me is larger, more affluent and…I would NEVER do business there. Its too cutthroat and competitive. The county to the north is the same with another interesting dynamic-short buying season. Most people just don’t get their windows done after Labor Day. I don’t advertise and still turn away 3 plus prospective clients daily during the summer. I would welcome QUALITY competition in my area. I have a solid book of faithful clients. I did 14K worth of business in July 2014 and did only ONE estimate. The problem: super high cost of living. So much I am thinking about moving my family to the NW and commuting by air to service my clients for 10 days a month.
I believe that to be an accurate count. There is only 1 or 2 apartment type condo place sin this town and they are on the smaller size.
Really? That would be wild. So once a month you will fly down clean glass then head home for 20 days?
I was reading an article that was cnn about what states and cities were small business friendly? Got me thinking thats all.
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Yep, kinda crazy huh. We are still working out details but it looks like a viable solution at least for a transition year. Hard to give up a solid, no headaches business.
I just registered nuukwindowcleaning.com lol
Morris and Sussex county demographics are great. They are still subject to NYC earnings, but since they are a bit removed geographically, the cost of living is far less than the Metro area.
Which is exactly why we moved to Morris 4 months ago.
Disposable income is key. A market where their housing costs are on average more than 35-40% of income is probably not so good.
I’m looking at about 5 other markets I’d like to have offices in.
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