These 8"x5" postcards are designed as a followup to a mailing I did to a 16 home gated community. The image on the front is temporary until I can download the hi-res image.
Do you think it could hold up on it’s own as the initial mail piece to a neighborhood? They would be 4"x6" for that mailing. I think it can.
Have you tried anything like this before?
I would go larger than 4x6.
I like the concept… and I think it could hold up on its own. I agree with Doug go larger if you can.
Are most of your postcards oversized?
Yeah about 90% of them are 11x7
The only way I’d know what service you provide is by looking at your email address. Your business name nor what you do are nowhere on the card except in that email address.
Without that knowledge, it sounds like you’re just some guy asking to get into my home.
good point. Like I mentioned, this was designed as a follow-up, so I guess I’d need to address that if it’s an initial mail piece.
As brilliant as I think this piece is, I think I’d still reference the earlier piece or re-introduce your company and your services (even if just a hint more than your email address, like a title with your company name or something…) just to make sure the connection is made.
I agree that you should let the customers know what your’re selling, but I really like the idea of your message. I really like the welcome mat on the front.
So…I think this one addresses what was mentioned plus a couple others that I came up with. This is a 8"x6" card. Better?
You know Jeffrey Dahmer was a good looking man. 
I think that reputation and a well defined resume’ are better than any postcard with the owner on the front. Now, I am not judging you at all, know that. I am just saying that people earn trust not just a wink and a smile. Maybe, think about testimonials. I realize space is limited, but they do go a long way.
[COLOR=“Black”]I think you are getting there on the second one, Is there any way you can add the neighbors name or house # on the post card or are you getting it in large quantities.
It would really add some weight to your statement if they know which neighbor you are talking about. Otherwise it might look like something that everyone in the county got.[/COLOR]
I like the photo a lot. Good looking guy in a spots jacket and tie, with a great smile. Looks like someone people can trust. The picture says clean cut guy, trustworthy individual. That’s just my impression.
I don’t trust people who misspell separate.
Brennon, did you say this is a follow up? Why does it not refer to the first contact?
If you are doing a sequential mailing they must always refer back to the last so people can search their subconscious index files. There is a very good chance they breezed by the first ad not paying much attention.
One side of your card needs to be filled with reasons to use your service. Trust is not a reason to buy window cleaning, dirty windows are why they buy window cleaning.
Make them think more about that and less about you (uh-oh, please don’t give me a smack down :eek:)
You’re not in harms way. Maybe I was a little moody before. Thanks for the input.
Hey stud, no problem.
As an aside I think you look more appealing bald but a little more trusting with hair. I think the pic with the green shirt would help you to get more 20-28 year old women
and I don’t mean to clean their windows…
Personally, I would ditch the photo of you in a suit and tie. It looks unnatural if you are saying that you are going to personally clean my windows. I’m left wondering “was this guy just laid off from Piper Marbury Rudnick & Wolfe, LLP?” I would consider the possibility of doing a photo of you in a polo or button down. Something that fits better with service work.
Second, I would rethink the idea of so heavily marketing yourself as the personal window cleaner unless you plan on never growing the business. I learned that lesson twice. I had my customers trained to expect only me and when I hired people, some were convinced that the job was not as good. For over a year I had to personally go to every job and show my face before people got used to my new employees. I also made the mistake of making a big, big deal of using GG4, which was fine until I stopped using it. Be careful what you train people to expect.
Excellent post Steve. I pretty much agree with most of the above.
Steve,
You’ve got me thinking because I am doing both of these things. Why did you stop using GG4? All County Window Cleaning no longer uses it as well.
Just curious.
