Hey guys,
Any thoughts on the ad here? This is going in one of the major phone books. There’s not much compitition in it. One guy has a full color ad that’s a quarter page, but it’s bland. It’s a full color ad, yet he only uses 2 colors.
This ad will be credit card size. It’ll be my first ad in print of any kind.
yellowpagead.pdf (2.85 MB)
Ad looks pretty good, but are you limiting yourself by stating that you only go up to 60 feet? Are you saying that anything above 60 ft you wouldnt do? I like the colors, very eye catching. I get a lot of calls from my yellow pg ad, I also do gutter cleaning, and I’m under a separate heading of “gutter cleaning” as well as “window cleaning”, may want to do that if you havent already. Good luck, looks great:)
It looks really good.
I like it a lot. Did you put it together yourself?
looking good Micah.
It looks good, but I hope you got a good deal. The yellow pages are dying fast. I just read study taken in 2007 that showed [U]local[/U]searches online destroyed the book.
60% of consumers turned to the internet while 33% grabbed the book. Imagine what 2009 stats will be. I believe there is still value as we want to get a piece of that 33% also.
Low competition is great unless there is none because it does get new business.
Now as to your ad, I also notice the “60ft”. I do not notice it as limiting I notice it as hard to picture. Perhaps using something people can instantly relate-
[B]Safely cleaning windows up to 3 stories high[/B]
Get rid of that crappy top headline. People assume you are a professional so that is worthless. I like this better-
[B]FREE Quotes For Window Cleaning[/B]
People are in the book to buy so they are prequalified. Usher them straight to the phone or email.
If your ad is not going to be placed in the “pressure washing” section of the book remove “pressure washing” from the headline. People do not look in the window cleaning section for power washing. It is fine to have it in the body of the ad, but they are there to find a window cleaner.
hope that helps
Thanks for the advice Paul, and everybody else. I think I got a pretty good deal on the ad… a pretty large distribution covering all or part of 3 counties, listings in ‘window cleaning’ and ‘pressure washing’, and some kinda web site bonus junk with video for a little over a hundred a month.
I lot of my clients are retired, moved from out of state to luxury homes on the lake. They use the internet some, but the ones that I’ve asked say they still use yellow pages, they just haven’t been happy with the window cleaners listed in it.
If it doesn’t do well, I won’t do it again. But until I try it I’ll always wonder if it would have worked or not.
Thanks for the suggestions, I’m making some changes to it now.
(yep Mateo, I made it myself. Photoshop is awesome!)
Looks good Micah!
looks really good
I like it. Advertising pays! Recently booked a huge job from our local yellow page ad. Old school still uses the yellow pages.
Just noticed one thing: You mention “free quotes” and “free estimates”.
Since you changed the heading, maybe you didn’t notice this?
