You DON'T know your net profit percentage?

We always ask how much each other made last year, but what was our net profit?..not revenue, not gross profit…

And I’m not asking the dollar amount. If our revenue is 400,000 and we put 50k in our pocket after ALL business expenses, that is a net profit of 12.5%…yikes.

I want to start this thread to see, not what u r making, but to show myself and others what we can expect in this industry as REAL profit. Revenue doesn’t matter.

What is your percentage from last year or your expected percentage this year?

And maybe mention how long it took to get your % and why it is what it is.

Good thread, I honestly don’t know, but it’s probably negative


I am here: Google Maps

I think it probably varies from company to company… for very legitimate reasons.

A one man show who’s been at it for 10 years doesn’t need to spend much advertising money, etc. For me, as a one man show my first year I was probably close to a 75-80% profit ratio.

This year as my first year with employees, I’m close to 40%. But we’ve done nearly twice the volume that I did last year by myself.

Thanks guys.

Good points.

I do want to clarify that revenue DOES matter (a higher revenue with a lower net p, is in many instances better than a low rev and high np), but focusing only on revenue can harm your business. I want to implement, at least, a quarterly net profit review. If there is a drop in %, there should be good reason.

Anyone can give you there % but without added information, you have no idea whether they are doing well or not. Take my case. I’m a one-man-show with no employees and based on last years tax figures, net profit was around 60%. If I was doing just window cleaning I’d say that was a poor %. However, I have other add on services which require me to purchase and keep stock of supplies and specialised equipment. another thing to consider is that as a one-man-show I also get to spend money on things and right them off like having a diner or two with my wife (who does my office work) and right it off as a business expense. And speaking of my wife, she does my office work and bills me as her own company. Not only do I not have to pay workers comp for her, it’s also a great way to keep money under the same roof and be a huge tax right off for me. So in the end I can say I was at 60% profit plus benefits!

I’m not an accounting guy, but I think a true net profit would be how much money is left over after you pay yourself for your work. You should be paid for your labor. What is left over is your profit as the owner of the business.

Tony

That’s funny cuz that’s exactly what I was thinking!

+1

I would agree with that…

Mr Run is this what your talking about? Or are you talking what % in paycheck form is taken?

Yes. This IS what I’m talking about. What’s left over after all expenses.

I see… The larger you grow the smaller the % gets…

10 - 12 %

Right. But (in theory) the smaller % should equal ever-increasing $ amounts.

True

and %s don’t pay my bills or pay for my kid’s college. $ does. haha

Thanks! Do you have any suggestions on a four man company (two guys, a secretary, and myself) like mine for keeping the % as high as possible?

I’d take the 10%-12% net profit of Chris’ company over the 70% of my one man show a few years ago (with no consumables, like screen parts, etc.), or the 40% of my company now with myself, and an employee + consumables eating away at the profits. :wink:

Budget like a mad man. Constantly try to reduce your expenses.

For sure!

So far this year net profit for us is at 59.7%. Last year was 58.4.
I’m expecting Bruce to weigh in eventually with another statistical perspective.
Now how about this: The way I see it, what money you end up with for personal use- your current life, would hopefully increase as you work on growing or tweaking your business. You may be spending less or no time in the field, but probably for a good long while be spending many hours involved in your business. So what’s the present return on your time? Many are willing to accept a modest return on time in favor of reinvesting profits into building the business until it sustains a healthy enough profit to eventually reap a higher standard of living. I’m curious as to what priorities everyone has.
For me, I’ve kind of stumbled along and made some bad financial decisions over the years. Thankfully, I’ve got an income that is paying off the unwelcome debts, but struggling to get beyond that.

ha that was funny Dan as I was trolling thru this post thinking of my response just as I saw yours, lol

Overall, the %'s stay similar regardless of size, a one man show is just getting “paid” from many departments to comprise his total “take home pay”

whether you’re one man or bazillion employees you’re looking for 10% ideal as pretax net profit (after everyone is paid, etc, etc)

Pharmacutical industry has the highest net profits of ALL corp industries (hmmmm) at about 12% last time I checked.

I keep coming across this as far as window cleaning as an ideal:
(the perhaps “better” way to make more personal income is to increase gross revenues so that the owner’s compensation for that various duties he doing within the business total up to the personal income amount desired, rather than “raiding” the net profit, which the business will need in one way or another to move forward sustainably)

30% field (job) wages
15% to 20% (absolute max) for all things field (trucks, gas, payroll burden, equip, work comp etc etc)
15-20% administration - wages and all things office and home office or outside office (utilities, supplies, stationary, liability ins, computers,
20-30% marketing - advertising, phone book, direct mail, wages, staff or you for your time
10% profit

As Chris said, you just keep evaluating what can be cut or more efficient etc.

and one man or many employees, this is pretty similar. if you are one man, you are doing the office work, all the marketing and sales and all the field work. so you may make 100k a year on your 1040, but technically it came from all 3 departments it’s just that the field is where the $ come from so many folks totally “discard” all the other equally necessary time and effort in their way of looking at it.

hire an office person, it’s not an additional expense, technically, you were already doing it and getting “paid” for it, so it’s merely you NOT getting paid for office work, rather than ADDITIONAL expense.

Same pie, just divided up differently is all, or the pieces of the pie being served differently, if you are solo you have several pieces of pie on your plate

ok a tangent, but relating to the % being the similar no matter what size a co is

examples:

150k company one man:
45K for performing job wages (30%)
30k for operations (let’s say 15k for equip supplies, no work comp and truck and gas and 15k wages)
30k for marketing (let’s say 15k for phone book, display ads, direct mail and 15k wages)
30 for admin (let’s say 15k for supplies, stamps, stationary, programs, home office expense, and 15k for you to answer phones, input all this stuff and schedule etc etc etc)
15k pre tax net profit

you’re personal income or total wages would be 45K field squeegeeing, 15k “mgmt”, 15k sales and marketing, 15k office work = 90k personal 1040 income
15k Profit will end up being 12k in a sub chap S after tax and then you can take it all and make 105k in personal 1040 income

now let’s say you’re Donald Trump and you have staff for everything
you could still make 105k in a year, it would just take 1,050,000 in annual revenues at 10% as the business owner ONLY
the % would still be similar, just that instead of you being reimbursed for doing office work, sales work, mgmt etc you would be paying a operations mgr, an office mgr and her assistants and a marketing mgr and his assistants, so you would not be getting those wages or doing THAT WORK in ADDITION to the net profit, since you would not be working IN the business in this scenario

% are the same, just radically different scales and purposing of funds

hope this makes sense to somebody, if it’s clear as mud, ask an additional question please