door to door is more direct and more successful IF you do it well. not everyone can, i have hired 6 people to knock on doors plus myself.
none had any window cleaning experience but were taught to price using quoteflare.
3 did ok, 1 did ok but quit in 2 days, 2 were completely useless.
keep your pitch really simple, there is lots of stuff on here and you tube for canvassing.
be friendly, smile. KEEP IT SIMPLE!
“hi i’m from_______ would you like your windows cleaned?” (edit: as noted below this one can leave behind some potential future business because they do not want the windows cleaned today so, i included it because a) i had forgotten that and b) it’s what i said the very first door i knocked on and she said yes!)
“hi i’m from________ would you like a quote for window cleaning?”
"hi, we’re doing window cleaning, would you like a price?"
i always have a flyer in my hand that they can see as they open the door.
the advantage of door knocking is it uses your time not your money.
when you leave the door stuffer or hanger behind you will also get some results from that later.
work your “farm” area over and over.
buy @chris window cleaners marketing blueprint for tips on the flyers and the overall marrketing.
Yup just keep it simple. People view their time as valuable and so should you. You have about 3 seconds to establish who you are, what you do and why you’re there. If they consent to engage you beyond that introduction, then remember the 3 fundamental steps to every sale
1.) Establish rapport
2.) Build value
3.) Ask for the sale
It’s tough to do all those quickly and effectively, but it can be done.
Keep it brief! Your time is valuable too! Remember you are not there to make a new best friend. You are there to convince someone to put their money in your hand. 10 minutes is about the point of diminishing returns when you get the opportunity to present your service and price. Spending longer than that is unlikely to increase your closing %, and all that time mucking about could be spent either cleaning or selling to the next place.
Dont fear rejection, embrace it. Sales is a numbers game. Probability says that each miss gets you statistically closer to your next hit.
I plan on staying away from residential door knocking for the time being. Although one of my favorite audio books I recently listened to is awesome. “Door To Door Millionaire”. I highly recommend it. I also follow this YouTube channel called Door to Door Mastery. Awesome channel. Lots of great stuff on there. Anyways the reason I plan not to knock on residential doors is due to some recent facebook conversations in our neighborhood page. It was full of housewives or stay at home moms bitching and complaining how the stupid door to door salesman knocked on her door, made the dogs bark like crazy, woke up my newborn baby. They all said “Ya me too, stay away from xyz company! Blah blah blah”. It was a little discouraging because I was studying the art of door to door sales as you can see. So not sure if I want to now. I do plan on using what I learned for storefront and commercial sales though.
some people don’t like flyers , i hate commercials on tv and at movie theaters and radio and yes those pesky door to door and phone guys.
definitely best to not bother anyone by informing them of your service.
i have had so many of those same kind of moms (in my area) THANK ME for coming by because they’ve been meaning to call and just haven’t had time.
by the way i owned stores for over twenty years and always treated door to door people worse at store than i did at home.
well i described 6 and said i hired 6 plus me…i was not included in the results i listed.
i have the ability to do the interaction with the customer but have always hated making cold calls.
when i can force myself i can get results but cannot consistently keep myself doing it.
that is why i went into retail when i did i prefer the customer approaches me.
i have also hired “knockers” who do the cold call and then i follow with the price and presentation in window cleaning and previous home improvement businesses.
in fact one of three that i described as ok was actually a knocker, he did no pricing. he would fill a lead card and i would follow up.
thank you @Matthew this can happen and you remind me that my door knocker noticed this at one point and we reworded his script.
people sometimes say you have to be a good talker to be good salesman but in reality you need to be a good listener.
Simple, effective: “Hi, I’m John from John’s Window Cleaning and I’m offering FREE estimates today. Would you be interested?” Smile and be relaxed.
Who’s ever not complaining on Facebook? As @cactus27 stated, people will complain about most kinds of advertising. However, you know what kind of ads most people like? For things they actually want and that are a good value. In my experience, most people are very friendly at the door. At the very least they would wish me luck even if they weren’t interested. Many people appreciate you’re coming to offer window cleaning because it’s something they need, something they probably forgot about taking care of, and something they’ve been pushing off taking care of. Now you just dropped it right in their lap and they invested either 5 seconds if they’re not interested or 5 minutes if they are. So don’t be afraid to get out there and do it.
That said, imo as a beginner I wouldn’t go door-to-door at first. Reason: you just need to reach as many people as possible. I feel that blanketing neighborhoods with door hangers is much better for this reason. It’s probably about 5-10x faster. Right now you just need to get your name out there. It’s also way lower stress if you don’t like knocking from door-to-door. Then at worst they are just tossing a small item in the recycling along with everything else; or they call you.
When I first started I had it fixed in my mind that I just had to knock cause face-to-face is more effective. My Dad advised me about the importance of just getting the name out. I finally listened and started getting results. Another limitation of knocking is that you’ll reach most people during the evening. If you just hang door hangers you can do it all day long.
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you just need to reach as many people as possible. I feel that blanketing neighborhoods with door hangers is much better for this reason. It’s probably about 5-10x faster.
i can say with certainty it is not 5 to 10x faster and i can say with certainty that if you are good at it or even just passable the results will not only be higher conversion but also instant. i needed money. the very first door i knocked on i got money. i got money EVERYDAY we knocked. we always left door stuffers but calls from the flyers were only occassional. we knocked that particular street at least every 2 weeks and ended up with 12 out of seventy houses. only 2 were calls from the flyers (although the flyers definitely helped because people started to know us even if we hadn’t met them before.
knocking is definitely harder for most and if you are doing it and get overwhelmed you should certainly stop knocking and just continue with the flyers until you recharge.
we have never knocked in the evening only between 9:30 am and 4:00 pm
the main advantages of knocking versus flyers or any other method is how direct it is and how affordable it is WHEN YOU ARE NEW AND HAVE TIME.
i went away from it last year because i had less time. if you hire people to do it you must be extremely careful to keep a close eye on results or you will go broke fast.
Back in my auto glass days, one of our claim harvesters used to have an opener that would work awesome for this as well. He’d knock the door, back off a little, (noone wants to feel like your about to charge in) As soon as the prospect opened the door he’d go with a real corny smile and lean forward with one hand out to shake and say, “Hi, I’m your new maid!” Corny and Cringy yes, but it worked for him and people would always open the door wider which means they are receptive for you to keep talking. He’d go from there to an introduction and pitch from there.