Very good presenation but the company name is the key apart from the customer may not require your service now but give them somthing to remember about you, your comany name.
Ottra
I think experience counts in situations like these. I trust the people that have a handle on marketing. Unless you have any experience in marketing? And you can look in magazines - rarely is the name at the top with the top branders. Do you really think they could afford to mess up like that after spending a couple of million on an advert nationwide. I do have to agree on the tv ad’s though.
Ha, you guys kill me. Name all the company names from the ads
you seen yesterday. If you remember any it’s only from ads
you get pounded with over and over.
Unless one of you has had great success in using the name first
approach, don’t stand behind it. You’re dead wrong
We see 2000 ads per day on average and you’re telling me that
your little window cleaning flier will burn a hole in their brain.
laughable
Since I have had huge success doing name last, give it shot. I may
be onto something… :rolleyes:
Leo,
What are you basing this on? What campaigns have you done that have been successfull and with what response rate? Have you tested your opinion out?
What is he going for, branding or advertising? Looks to me like advertising. Why would he put his company name blasted on the top when nobody cares?
If the ad copy is interesting enough, if the first line is eye catching, or makes them read on to the second line, then the second to the third, then that is a good ad. (correct me if I am wrong fellas).
I am telling you Leo, I have made these mistakes…even on the radio! Not ONE single call!! Simply because I did not know any better and I was not in a financial position to start a branding campaign on the radio.
Nicely done, Dejay.
Good for you for taking the plunge and trying to make something different and powerful.
[U]Here are a few tips to make it better:[/U]
- Figure out who you are selling to, specifically.
Write 10 headlines that would conjure up the emotion that would drive your target markets buying decision. Why would someone in the area you are targeting get their windows cleaned, anyway?
[INDENT]Headline Idea: [B]Jealous friends not included.[/B][/INDENT]
[INDENT]Find and use a cool, powerful image that fits well with each different headline you come up with.[/INDENT]
[INDENT]Also try using an offer as the headline instead, but make sure its juicy and headline-worthy.[/INDENT]
[INDENT]Headline Idea: [B]Crazy 2-day Gutter Cleaning Special![/B][/INDENT]
- Tell them more about your guarantee, with your smiling face and name standing behind it.
[INDENT][I]“If you’re not totally and completely satisfied with your workmanship and customer service experience, you won’t pay a dime. You have my word on that.[/I]” - Dejay Brock, Owner, Simply Glass[/INDENT]
- Don’t tell them what you do unless you also tell them how it will benefit them.
[INDENT]“Protect your investment and save $1000’s on replacement costs with a professionally applied gutter whitening treatment instead. If you don’t love the results, you won’t pay.”[/INDENT]
-
Put the offer inside a ‘coupon’ box, with chunky coupon lines around it.
-
Incorporate a stronger, more specific call to action. Tell them to call or text or email instead of just ‘schedule’.
[INDENT]“Call 502-664-1589 right now to schedule your FREE estimate!”[/INDENT]
- Make it trackable.
[INDENT]“Mention coupon code ‘3-day special’ to take advantage of this crazy deal”[/INDENT]
Those are a few things that will help.
Leo’s right! My God my next flier I crank out is going to have my company name in HUGE letters followed by WINDOW CLEANING. Possibly some catchy slogan Like “we don’t cut corners…we clean them”
Thanks everyone for the great direction. I will work on this and keep what everyone said in mind. WOW…… Posting that was a lot less painful then I thought it was going to be.:o Thanks again everyone.
I decided to waste some time tonight, and play around a bit with your flyer. I should be working on mine, but I thought I’d try and give you an idea of something else. I personally am not crazy with what I did either. And don’t think you should use it in it’s present form. It kinda looks like a recipe page out of a Betty Crocker cookbook. But maybe it will help you. If I was me, or you, I would start from scratch, and make somemore verbage, and format corrections, because it still needs a bunch of work to get it right. But like the pros on here say, don’t wait till you get it perfect, get something out that is decent enough. Then refine your next flyer for the future. (Or something like that) ;-)~
And lord knows, if you can incoporate anything that anyone else has said, especially that Kevin dude, you would be in very good company. Finding the space on one flyer to do all those things though is another. ;-)~
It basically comes down to catchy advertising, that helps form name recognition. That’s just my opinion. It all can take many different forms. But once youve attracted someones attention enough no matter what the medium, then at that point, the consumer wants to know the company name. They want to know who they will be dealing with. The name can go on the bottom, or on the side too, for that matter. It just has to be done creatively, and catch someones eye enough, in an appealing way.
my newest post card is set up like this on the front to grab some attention
Quality. Service. Expertise
(LOGO)
LONG'S WINDOW CARE
The Residential Window Cleaning Specialists
Services also include gutter cleaning, gutter guards and MORE!!
then all the technical stuff on the back… i have found this grabs people’s attention… and believe it or not most people are calling for estimates on window cleaning and gutter cleaning… its been great
Nope, it needs to do more than catch the eye. Once the eye is caught, then what?
A sale? They remember you forever? Try that and let us know how it turned out.
Your opinions really mean nothing (as do mine). RESULTS are king. Your opinion is
based off of nothing real, just how you feel.
My biggest hurdle was to get over myself. I used to be the guy who would say “I
don’t agree, in my opinion…”, and never had a successful ad.
Make sure the opinion is based on facts. Ads I have been involved with have been
sent out to over a million people. Name first diminishes conversions. Ads have one
purpose, to make money, not to announce our service.
Do yourself a favor and buy some marketing books. They will change you and your
business forever (in a good way)
p.s. company names are not eye catching…
That is not a good ad at all. If you are getting calls from that you could be
getting two or three times the calls if done right.
That ad is like all the others. Why call you?
how would you set it up then? while still branding your company with the logo and company name on the front?
my experience has been the more you try to stand out from everyone else, the less effective it is… at least in my area. i spent $23,000 last year on marketing alone and didnt come close to braking even.
this year after doing tons of different research on marketing and branding i decided to kept it simple, the results have been amazing!
You still havent answered my questions. The flier you made will go to the trash can without a second thought.
wow
Do yourself a favor and pay Paul $500 for a few hours of his time for some one-on-one marketing consultation.
Or pay me $500 or pay Chris $500
I spend almost nothing on marketing, and have more work than I want (in all seriousness). I got $700 of brand-new window cleaning work today alone, at super-high hourly rates. And I don’t want it.
This $23,000 number is astounding.
Give me $5000, and spend $2,000 in printing/distribution and if I don’t earn you $20,000 of new window cleaning business in your local market in the next 3 months, I’ll refund your money. Every last penny.
Something is very wrong with your marketing, but it can be fixed.
i hired a professional company to keep doing the direct mailings (the labeling and printing etc). with the amount of money i spent i got virtually NO return… with the amount of return i have had this year with my simple little postcard and doing everything myself it makes me wonder if they sent anything out at all
I bought Kevin’s, Doug’s, and Paul’s book. One thing they all teach is we need to be in the drivers seat in this marketing thang. Once you start letting others do the marketing for you. You are gambling. Some you may win some you may lose. Heck from the sound of things you have been coming up lemons all the time.
I would let either of the one’s I mentioned help you out immediately. Take Kevin up on that guarantee offer
man, that is frustrating
it is frustrating… when i saw how much i spent when i was doing my taxes last year i felt sick to my stomach… i dont think i talked for a week.
thankfully doing research and reading on marketing and branding last off season payed off. i did my own marketing just had a company print it and bought a demographic list of 35,000 homes. its been a completely different year.
im sure if i picked your brain you would be a great deal of help in helping me grow my business. i also enjoy reading your posts and your website.
i dont know about $5000… thats a little steep haha
Is it? For $20,000 in new work in 3 months? Risk-free?
Well, I wish I could help you for less. Just too busy.
[B]Email me[/B] if you wanna chat more seriously.
That’s great that you’ve taken the bull by the horns, too, and thrown yourself into understanding the marketing stuff.
Good for you man, keep it up.
