Hey Guys, I’m getting into the marketing advertising phase of my startup. I’ve put together a door hanger and a flyer (which isn’t 100% complete).
I’d love some tough constructive criticism on them, as well as some advice on the best way to spend a $2,000 marketing budget.
Thanks!
Frontside of Door hanger
Save the cash and put out the flyers yourself
The Regal Exterior etc. words seem small.
Why say “Never roofs?”
Definitely going to be doing that, regardless of time or effort it takes!
I never pressure wash roofs, only less damaging methods are used.
promise yourself you will put out AT LEAST 3 times the flyers that you originally planned. i got my biz off the ground by getting obsessed with flyering-for about 5yrs . even if i had sh/tty results ,and many times i got not even 1 phone call from 300 flyers ,i kept ploughing on with them the following week,eventually striking gold. youv got to get really obsessed, is my tip for you
Good advice, thanks! I’m planning on putting out 750 hangers on my first round. After seeing how they do, I have a couple different hanger designs I’m going to try out, around 500 each
I agree with @cactus27. Flyers have always worked best with us. They are cheaper, bigger, stand out more, and easier to hang. If you are starting out on a budget, start with 2 color flyers they are cheap. WCRA has great printing prices for flyers.
Hey Capita, just a suggestion for you to consider -
Also, should “Siding” be pressure washed, or soft washed as roofs are?
I made a couple of suggested changes for you to consider.
Remember there will be a pretty big hole at the top as @Garry said. I think your pictures may end up looking odd with that part missing (e.g. most of the squeegee will be gone in the one) so you may want to change that up a bit.
Overall i like them, but feel the gutter one is a little busy text-wise. Definitely agree with @Garry to use no more than two fonts (this is a standard principle of design). It’s also generally better not to just center all the words in one big column. That instantly makes it look home-made rather than professional.
On the flyer i feel like the arrow-box thingees are weird and confusing to look at. The most important points don’t stand out and my brain kept trying to figure out the meaning of the arrows. Plus the tetris-piece shape is just odd. (Not trying to be mean, just my take!)
Not nearly enough. The response rate can be as low as 0.5% or even less (of course more is possible too…i got about 1% on mine). So, if you want to get more than 3 or 4 jobs, you need to put out a ton more. @jonnyald is right about doing at least 3x as many.
All on all, what you’ve done so far looks nice though. Good luck and let us know how it turns out!
Ryan you have a good concept on the flyer, but it is cluttered and the over all design is not quite right it just seems off to me…
Im just trying to help here I want you to succeed with your flyer campaign ( by the way take the advice from @jonnyald that he posted.) The WCRA has some great flyers and post card both are editable with your information that work very very well think about joining today it a great deal Ryan here a link…
http://windowcleaner.com/t/black-friday-starts-now/40098/1
Remember flyers and such are call generates.
Customers like to see things fast and simple, you can get into the details when they call.
I hope this helps!
At least 2,500.
This is one of the best pieces of advice you should follow, you will thank him in the future!
^^^ A “Golden Nugget”
Personally, canvassing never worked for me. What did work tho is every house you do, when you’re done with the job, hit the houses on both sides of the house your’re doing and the 3 to 5 houses accross the street. I’ve gotton quite a bit of work that way in the past.
That it’s the way to go.
Just curious but what part of your business requires a license?
most areas require 1 or more “licenses or permits” here i need a home industry license because i work from home, a direct sellers license because i send out flyers and sell to people in their homes a federal tax registration number that’s all that comes to mind right away.
I just signed up and havn’t sent out any postcards yet but I suggest you check out SendJim (street bidder). It’s a pretty cool program and they have a special right now.
