I love how business development gurus try to focus on the service industry after having a little success in the most non competitive sub niche market in the service industry. I hope it works out well for whoever is out there doing it. You do you.
Mike Filsame, Ryan Diess, Jim Cockrum, and many other IM guys out there will sell you a course on how to do… “X” but what we all do when we sell those products. We leave out that one piece that is the catalyst to make it all work. Of course only .5% of the people that buy those “turn into a guru” packages actually do anything with it. So why not give up the whole story?
You yourself have said narrow it down.
This is a facebook page we are managing at the moment in the service industry. I posted in a earlier post a FB message from the owner on this thread.
She put $400 on my gofundme.com page after the MC wreck. I told her I would give her a boost. She doesn’t have any liquid money due to her property management company going under last year. But her husbands moving company is going strong.
All I did was throw some social signals at them. The social synergy is important. You can look at the crappy quality of the postings and say… it isn’t good social media management. I wouldn’t disagree, but $400 for 6 months of social media management? We are square. Value is over delivered and under promised. It has affected her bottom line to the good in a measurable way. (generally charge $500 per month to do 4 postings per day on FB, Google+, Twitter, and a Youtube Video optimized for organic search and uploaded every month).
Is it doing it right? You find your truth. Your goals. You do what is right for you. Most won’t agree with what I have done here. But it works. The posts are not meant to engage. They are meant to mix up the amount and type of social signals being distributed online.
I have a painting contractor and a heat and air contractor in the service niche. Actually… I have a couple… but the point is. Each campaign in each niche has its similarities… but more often than not completely different from a digital media and or mass media standpoint especially when localized.
Different ticket values changes the buying process. The competitive nature is overwhelming compared to window cleaning. In a B level market like lets say… Austin TX.
Heat and Air Company successful campaign for JUST PPC and Retargeting would require about a $2500 budget to just get traction and build quality score. Once your quality score is a 7 or 8… then we dump the big spend on lead generation.
The average in Kissimmeee FL ( a small market) for Heat and Air Ad spends without using social media? Between $6k and $8k just in media buys. NOT including social media.
For social media on those types of campaigns… or for those who actually have enough balls to spend $6k on advertising for 90 days to build a solid book of business. Well… You might make it.
That is the difference between the 60k first year and 200k first year. Some call it Stones, Webones, Pelotas, I don’t care what you call them… Girls have guts too.
Window cleaning is in the service industry. Yes. But not really a contender when it comes to reputability as a trade. The good thing is it’s so easy to dominate any market, all you need is a few bucks, some systems, and some time.
I have all three.
There are a few engagement systems that produce stellar results. They are very well worth the investment, but not meant for anything less than a Rolls Royce budget. Most are a major investment. There are maybe a handful of people on this forum regularly that would even consider it. @Chris you may be one of them. If you want to know which ones I would suggest. Add me on Voxer: lpalos646