Best advice from WCR

[TheWindowCleanse]

Continuing the discussion from Marketing Minute #1 - Bullets and then Cannon:

This is a sample of the 115 bookmarks I have saved over time and it got me thinking,

What has been some of the most helpful knowledge shared here for you over the years? If you have the post, please link.

P.S. - There was one post years ago about 2 delicatessans. I can’t find it anywhere. One deli was more expensive but had better customer service so the poster always chose that one. His overall point was that we sell purselves more than anything. Great post. But I dont remember who it was. If it was you, please lmk. Been driving me crazy for months.

[wcs]

Here you go @TheWindowCleanse!

The most powerful marketing tool ever!

[SIZE=“4”]LOVE YOUR JOB![/SIZE] I live in a small town and we have 2 delis. One is uptown and close to my house. The food is amazing at the atmosphere is pleasant. It is in the old part of town and they have nice little tables outside to sit and enjoy the Southern California weather. The only problem with it is that the girl that works behind the counter has the attitude that she would rather have an ovarian cyst removed than wait on you. The other deli is downtown. It has great food as well b…

[TheWindowCleanse]

Thanks a trillion, Steve! This was posted in 2010 and has been echoing in my mind for 7 years. It was a game changer for me and it’s great to see it again.

Thanks too for posting long ago @Bailey

[DaveYogi]

The best material often came before FB. It was hidden in the middle of FTE and LL and such.

It’s the little things often.

headache over the backache
fail as many times as you can before 30
EDDM

[wcs]

This is one of the golden nuggets I like…

How clean is clean?

here’s how i look at it: a good window cleaner’s b+ work= a+ results from a customer’s perspective. it’s the law of diminishing returns at work here. ie, let’s say it takes you 5 minutes to clean a window to [I]your[/I] b- standard. it takes you 5.5 minutes to clean the same window to [I]your[/I] b+ standards. that’s a 10% increase in time to go from 80% perfect to 89% perfect. pretty good return on investment. now let’s say it takes you 7.5 minutes to go from your b+ work to your a+ work. …

[WVWindowWashing]

@TheWindowCleanse

There was one post years ago about 2 delicatessans

Just added it to my ever-growing list of wcr bookmarks. Thanks, Jordie!

[TheWindowCleanse]

Yes sir!

[DaveYogi]

Find any place Bruce has spoke or chimed in about gutters

Kevin D had some solid and creative marketing posts.

[wcs]

This is another good link… Pricing is important @leavingnc

There are a ton of pricing threads but this is the most current RESIDENTIAL ONLY!

doing a pane on both sides doesn’t make it 2 panes, it’s just both sides of the 1 pane, therefore… we do $3 per pane for exterior only and $5 per pane for inside and out. both include dry brushing of the screen. 30 panes would be $90 if we’re only doing the outside or $150 to do inside and out.

https://windowcleaner.com/marketing-book/

[TheWindowCleanse]

1st job!

Its less about the type of window and the glass time, all glass in windows is pretty much the same well as a surface anyway, tinted and low E has more drag but the principle of cleaning the glass with your squeegee remains the same. Many if not most people will agree that to master window cleaning requires about10000hours, to be competent and proficient will take from anywhere to 6 months to a year or more depending on the individual and physical ability. Its about the science behind what you…

[TheWindowCleanse]

1st job!

Hydration is an ongoing process night and day. As you get more into shape and build stamina you will sweat less because your body is less fatigued and it doesn’t have to work so hard.

[TheWindowCleanse]

Outrageous Price Quote

Someone once told me. Your customers will pay as much if not more for the intangible of your business, as much as they will psy for the utility of the service. Meaning: The purpose of what you do, the causes you get behind, and the creative way you serve them always friendly, answering on the first call, etc. This is where you can charge more for your service. If your doing these things you need to charge for. Some of the best advice I ever got. If you are doing this then you’re in line. If no…

[Majestic66]

Yes Steve what Caleb says there is the best thing I ever herd I here.

[TheWindowCleanse]

Thoughts on a new wrap

A) Just the office number, make it big enough so people can easily see it. B) Just the website I like the text on 4, on the background 1, add the glass doors of 2 in place of the bucket. What will the tailgate look like? That is the most important, it is where most of the people take the info from. 5 different wrap companies have showed me some research that was done on this. Side note: There research also showed the primary colors of wrap or lettering, red/white were the more recognizable, …

[wcs]

Here is another golden nugget…

Sales intimidation

When I stopped caring. Either they want it or they don’t. If you don’t know something, just say so but make yourself available to try. "I’ve never done that before but I certainly have the resources to educate myself and to do the job…" I will add that my favorite type of sales is education. That is what I’m enthusiastic about and so that is what is most comfortable. View it as a pyramid with Technicians at the base - dime a dozen. Next tier is Specialist. Then, Authority. Moving up is C…

[leavingnc]

bump.